If you sell or buy on Amazon, you’ve undoubtedly seen a variety of badges next to Amazon listings. There are many different badges that Amazon uses to provide important information about its items, including Sponsored and Best Seller.
The Amazon Choice badge is one of these badges. While the logo may be seen across the site, many people are unaware of what it represents. We’ll look at what the Amazon Choice badge means, how it works, and how to acquire it for your items in this post.
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What Does Amazon’s Choice Mean?
Does Amazon Choice, and how does it benefit consumers? Amazon gives the label “Amazon Choice” to a variety of its items. The badge may be found in the upper left corner of the product’s feature image on the category and search results pages. On the listing page, you can also see a tiny box with an Amazon Choice logo.
When a product has the Amazon Choice badge, it indicates that it is the finest match for the user’s search query. Because the product has an absolute majority of all sales resulting from that term, it implies that it has more than 50% of all purchases for that term. If there isn’t a product with an Amazon Choice badge for a keyword.
In 2015, Amazon launched the Choice program. It was initially available only to Amazon Echo Dot users. Customers that used the voice assistant had difficulty finding things and browsing the marketplace, according to Amazon, as opposed to when they bought on a computer or phone.
Amazon Choice was created to make it simpler for customers to locate items. When consumers used a search term relating to a certain topic, Amazon showed its Best Choices first. The options were highly relevant, resulting in fewer people having a long journey looking for various products.
Amazon’s Choice has taken the place of Amazon’s Choice as a result of its inclusion in non-voice searches. You may now discover Amazon Choice products on smartphones and PCs. There are a few categories that Amazon does not offer through its Choice program, although. Apparel, jewelry, timepieces, shoes, and Amazon Fresh and Prime Pantry are other items.
Which Is Better: Amazon’s Choice or the Best Seller?
Amazon Choice” and “Amazon Best Seller” are sometimes misused. There is a difference between the two. The Amazon Choice badge is given to items that most closely match the target keyword, whereas the Amazon Best Seller badge is given on goods that have sold most in their category over time.
Amazon’s top sellers are determined based on two distinct criteria: Amazon Choice and Amazon Best Seller. Take, for example, a search for “trash can,” where you may see numerous items labeled as Amazon Choice and Best Seller.
While the total number of categories in Amazon’s inventory determines the number of best-selling goods, there is no limit to the number of goods that can be recommended by Amazon. Customers theoretically have an infinite amount of keywords with which to search for a Choice product. Similarly, while only one Best Seller badge may be worn at a time, an Amazon listing
#1 Improve Your Listings
The first step is to optimize your product listings for your target Amazon Choice keywords. This will first require you to research the right keywords to target in your listing. Fortunately, there are plenty of tools to make the keyword research process simple.
With the AMZScout Amazon Keyword Search tool, you can quickly find tons of relevant keywords to use for your listing optimization.
- Step 1. Open the Amazon Keyword Research Tool on AMZScout. Log into your AMZScout account and choose the Amazon Keyword Search tool from the left menu.
- Step 2. Fill in the search box with simple keywords. After you’ve put words into the search field, click Find the keywords to perform a search for those terms.
- Step 3: Examine the results. View the numerous associated terms and monthly search volume for each term.
- Step 4. To limit your results, use filters such as word count and search traffic to narrow them down.
- Step 5. Concentrate on high-volume terms. Look for terms with a large number of searches (over 1,000 per month).
- Step 6. Examine previous statistics. Select the graph icon next to the monthly searches to get more information. Keywords with a consistent history of searching (not seasonal) should be your focus.
When looking at your keyword results, consider the search intent and overall search volume for each term. Some terms may get a lot more searches, but they may be less relevant to your goods. If you want to become Amazon’s Choice for that term, you must convert a high proportion of organic traffic into sales.
When it comes to becoming Amazon’s Choice or a Best Seller, there is no easy way. The path to success on Amazon is long and filled with many challenges. However, if you are able to persevere and overcome those challenges, the rewards can be great.
Becoming an Amazon Choice product can help increase your visibility and sales on the platform. Likewise, becoming a Best Seller can also lead to increased sales and brand recognition. So, if you’re looking to boost your business on Amazon, aim for both the Choice badge and the Best Seller badge.
Both the Amazon Choice badge and the Best Seller badge are determined by Amazon based on a number of factors. While there is no surefire way to guarantee either badge, there are steps that you can take to improve your chances.
To become an Amazon Choice product, make sure to optimize your listings for high-volume keywords. Likewise, focus on becoming a well-rounded seller with a strong track record. And, most importantly, don’t give up!
Similarly, an Amazon listing can have an unlimited number of Amazon Choice badges at a time while they can only have one Best Seller badge.
How to Earn an Amazon Choice Badge
Now that you know how Amazon Choice works you may be wondering how to get the Amazon Choice badge. While Amazon does not give specific instructions for how to get the badge, it is clear that the best choice products have one thing in common; they are sold by all-around strong sellers.
If you want your products to become Amazon Choice items, there is no other way than to be a great Amazon seller. Here are some ways to improve your chances of earning the Amazon Choice badge for your items.
Final Thoughts
1) Improve your listings
The first step is to optimize your product listings for your target Amazon Choice keywords. This will first require you to research the right keywords to target in your listing. Fortunately, there are plenty of tools to make the keyword research process simple.
With the AMZScout Amazon Keyword Search tool, you can quickly find tons of relevant keywords to use for your listing optimization.
2) Become a well-rounded seller
Next, you’ll need to focus on becoming a well-rounded seller. This means having a strong track record with high seller feedback scores, low return rates, and quick shipping times. Basically, you want to be the type of seller that buyers can trust.
If you’re not already a well-rounded seller, don’t fret! There are plenty of ways to improve your Amazon seller feedback score. Likewise, there are also many tips for reducing your return rates and shipping times.
3) Focus on your product’s category
Another important factor that Amazon takes into account is your product’s category. When you’re first starting out, it can be tempting to list your products in as many categories as possible. However, it’s important to focus on just a few key categories that are relevant to your product.
Not only will this make it easier for buyers to find your product, but it will also improve your chances of becoming an Amazon Choice product.
4) Don’t give up!
Last but not least, the most important tip is to never give up. The path to success on Amazon is long and filled with many challenges. However, if you are able to persevere and overcome those challenges, the rewards can be great.
So, if you’re looking to boost your business on Amazon, aim for both the Choice badge and the Best Seller badge. With a little hard work and dedication, you can achieve anything you set your mind to.
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