Today is the day we’ll likely see the reveal of the iPhone 15 lineup, comprising the standard iPhone, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. We also expect to see the Apple Watch 9 and Apple Watch Ultra 2, and possibly more. New AirPods, maybe? We’ve got full details in our Apple September event preview.
As someone who’s been covering iPhone launches for years, I think this could be a big one for the Cupertino company’s phones. We’re expecting to see a tweaked design, Dynamic Island across all four models, a 6x zoom via a new periscope camera for the Pro Max, and more power all round.
I’ll be bringing you the latest rumors and last-minute leaks around the various devices, as well as chewing over what we’ve heard so far and previewing what to look forward to later. Then as we approach the launch I’ll hand over to Phones Editor Philip Berne, who’ll take you through the main event and beyond.
If you want to follow the iPhone 15 launch yourself, then check out our guide on how to watch the Apple September event, or follow it on YouTube via the embedded video below. But for everything else you’re in the right place – so read on for all the big news as it happens.
Watch the iPhone 15 event live here
Apple’s Wonderlust live stream isn’t live yet, of course, but you’ll be able to follow it here once things kick off at 10am PT / 1pm ET / 6pm BST today (September 12).
Hello, Managing Editor Roland Moore-Colyer here. I’ve been covering Apple launches for years and today’s launch could be one of the more interesting iPhone reveals in a while.
While the iPhone 14 launch saw the debut of the Dynamic Island, the iPhone 15 promises to take that further with by spreading the pill-shaped camera cutout that can morph into a flexible UI element to all iPhone 15 models.
Now I’ve yet to be sold on the Dynamic Island. But spreading it to all iPhones, not just their Pro variants, could see more developers introduce controls for their apps that work with the Dynamic Island.
I’d like to see it become a truly useful tool rather than a nice-to-have UI element.
But the Dynamic Island is not why I’m feeling somewhat hyped for the iPhone 15 launch…
For starters the standard iPhone 15 and the iPhone 15 Plus are set to get 48MP main cameras.
I hope that will see a notable uptick in iPhone photography even on its base models; that’s providing Apple can use its software to get the most out of a 48MP sensor, particularly when the end photo tends to be reduced to 12MP through pixel binning techniques.
A new design for all iPhone 15 models is also on the cards, with rounded edges set to replace the flat edges, this is arguably Apple going forward and backwards; the latter because it introduced flat edges with the iPhone 12 and onwards, the former because many people find phones with curved edges to be more comfortable to hold.
My colleague Alex Walker-Todd seems pretty stoked for curved edges on the next-gen iPhones.
I’m keen to see if the rumor of titanium sides comes true for the iPhone 15 Pro, as that could make for a tougher and lighter phone. But I’d be interested to see how Apple approaches finessing colors for a titanium chassis.
Speaking of the iPhone 15 Pro, I’m most excited to see if an Action button does indeed jump from the Apple Watch Ultra to the next-gen Apple phones.
I’m already sold on the idea of a customizable button that can trigger all manner of apps and services. My only concern is Apple could limit its use – if indeed the rumors of an Action button prove to be correct.
The second iPhone upgrade I’m most intrigued by, at least going by the multitude of rumors to date, is the 6x optical zoom periscope camera on the iPhone 15 Pro Max.
Such cameras, which involve some interesting prism arrangement, aren’t new in smartphones. But on the iPhone 15 Pro Max it would double the optical zoom range of the latest Pro iPhone from 3x to 6x.
Android fans may scoff and cite how the Samsung Galaxy S23 Ultra offers two telephoto cameras, one at 3x and the other at 10x, with a capable hybrid zoom option.
But I’d argue that 6x optical zoom threads the line between usable zooming and delivering impressive photos; the commonly used 3x tends to require a bit of maneuvering to get the shot I want, while 10x is arguably a bit much unless you happen to pinpoint a particular subject in the middle distance. I think 6x could be the new optical zoom range for smartphone makers to aim for.
I’m also a bit of a sucker for telephoto cameras, preferring them to ultrawides as the second camera option on smartphones; maybe that’s because I just don’t have many friends…
But I find telephotos cameras great for getting close up shots of things like flowers without needing to rely on sometimes finicky macro modes. And for capturing shots of the urban foxes that call my end of East London home, a good zoom is needed; the critters are relatively confident but don’t let big humans like me get too close!
Of course, a smartphone camera is only as good as the processing behind it.
But with the standard and iPhone 15 Plus set to get the A16 Bionic chip, and the iPhone 15 Pro and 15 Pro Max are expected to get the rumored A17 Bionic, Apple should have plenty of onboard computational photography power to play around with the ensure prospective iPhone 15 users get the shots they want.
On the whole I’ve been impressed with Apple’s computational photography performance, having stuck with an iPhone 13 Pro for nearly two years and have been rarely let down by its photo snapping chops.
But I’d be keen to see the smart folks at Cupertino use extra power from a new slice of silicon to get even better photos. After all, Google’s and Samsung’s image processing continues to improve, making competition in this area stiff.
When it comes to power, I’d like to see Apple bring some truly impressive gaming to next-gen iPhones. With Apple Arcade, there’s already a decent selection of interesting titles to play, but few really blow my mind.
So I’d love to see something from the developers in Apple’s app ecosystem that can really push into the power of its A-series chips and make for an evolved take on smartphone gaming. This could all be wishful thinking on my part…
One BIG thing the iPhone 15 range will surely bring to the table is USB-C connectivity. This means it could finally be the end of the proprietary Lightning port.
I for one welcome this move, as I’m sick of carrying around a dedicated cable for my iPhone or iPad mini, or AirPods Pro.
It’s weird to think that moving to a USB-C port warrants much of a mention.
The best Android phones have been using USB-C for years, so Apple’s likely move to adopt the port is hardly revolutionary.
But then again, this is a sign of Apple moving with the industry rather then trying to forge its own path. Which raises the question of what will Apple do next that others have had for some time? Maybe we’ll finally get a touchscreen MacBook…
Sorry I got distracted. So USB-C on iPhones.
We’re talking speedier charging times, potentially improved data transfer, no need to carry around a dedicated charger or cable.
Well that’s if Apple integrates USB-C in a sensible way and doesn’t try and force people to by Apple-certified cables and chargers (I’m not hopeful about this).
US Editor-in-Chief Lance Ulanoff has some interesting thoughts on the iPhone 15 going USB-C.
Moving from Lightning to USB-C does throw up a few wrinkles, namely that people with a host of Lightning port accessories could be left out in the cold.
Maybe Apple will provide some form of Lightning to USB-C converter, though I doubt the company would bundle one in the box for the iPhone 15 models.
Nevertheless, it’s about damn time got an iPhone family with USB-C. Apple’s move to USB-C already started with the iPads and MacBooks, so it’s only logical that other devices follow suit.
And while I’m on the topic of USB-C, I suspect that we’ll see Apple announce a USB-C charging case for its AirPods.
I doubt we’ll see new AirPods today, but I can fully see the folks at Cupertino almost retrofitting the AirPods with USB-C by releasing a new case; don’t expect it to be cheap. I may have to get one as it frustrates me a heck of a lot that I can’t charge my AirPods with the myriad of USB-C cables I have in my work bag.
When it comes to other things I’d like to see from Apple today, one of the devices is the rumored iPad mini 7.
But the rumors are a little sketchy on if we’ll see such a tablet today or at a seperate event later this year or early-ish in 2024.
Such an iPad is rumored to have a specs bump and not much else; no bad thing as the current iPad mini’s design is rather good.
But equally its size makes it a decent handheld gaming device, so some game announcements in relation to it would put a smile on my face.
However, I’d suggest you don’t hold your breath. As mentioned, the iPad mini 7 could be revealed at a later date.
And if it’s just a specs bump, it could even get announced in an Apple press release rather than at a dedicated iPad event.
And don’t go expecting any other iPads either. Apple refreshed a good suite of them in the past 12 months, and I’m not sure it has the scope to do a lot more to its tablets until the so-called Apple M3 chip comes along.
While I’m on the subject of what we very likely WON’T see at the Apple September event, let me point you towards my subject: 5 things we won’t see at the Apple event.
So that means no new Macs and no new AirPods (other than the aforementioned USB-C charing case). And I very much doubt we’ll see any HomePod tech or updates either.
And don’t go expecting to see any Apple TV upgrades, as that streaming gadget was updated last year.
Yet, one could posit that new shows or second series to popular series like Severance, could make an appearance as Apple talks up Apple TV Plus.
Oh boy, wasn’t Severance good? The plot, acting, setting, aesthetic all ticked my boxes.
So I’d love to hear about Severance season 2 today. But with the Writers Guild of America on strike, Apple is reportedly facing big delays for the second season of Severance.
I’m not convinced we’ll see more of the Vision Pro mixed reality headset either. Apple made a big song and dance about it at WWDC 2023, but I think today’s showcase will be firmly fixed on devices that are within the reach of many consumers rather than early adopters with deep pockets.
Equally, if Apple were to make some cursory hits at what’s coming for the Vision Pro, or the developers it has in place, I’d not be overwhelmed with surprise.
BONG! I interrupt my Apple event musing with some fresh news: a last-minute iPhone 15 Pro leak reveals the likely storage and RAM.
Looks like more RAM could be coming to the Pro phone but may be linked to the amount of storage you opt for. Doesn’t look like we’re getting a 2TB iPhone 15 Pro Max either.
I’ve never really struggled with RAM or storage when it comes to iPhone. But a lot of the time , more is better so I won’t complain if we get an iPhone 15 Pro Max with 8GB of RAM.
More power and RAM can make for snappier processing of things like images when applying computational photography to them, so that would be a positive uptick in my opinion.
Ok let me put iPhones to one side for a moment and talk Apple Watch models.
We’re expecting two of them to be revealed today: the Apple Watch 9 and the Apple Watch Ultra 2.
The Apple Watch 9 is expected to be a minor bump on the Apple Watch 8.
Expect improved specs under the hood, and perhaps a new take on watch straps with the aim of being eco-friendly. Iteration over big changes seems to be the flavor here, that’s if the rumors are to be believed.
The Apple Watch Ultra 2 could be the more interesting Apple wearable revealed today.
It’s tipped to get a larger display and will likely have functions that lean into adventuring; that’s what we posit from the ‘Wonderlust‘ strapline for the Apple event. But it’s not set to be a dramatic upgrade over its predecessor, which has only been available for some 12 months.
